Commodification - the turning of an object into a commodity, something that can be bought and sold
The radio play as a social and political object with an exchange value arising from its manufacture as an object for a community.
In radio, network executives and programmers are most concerned with maintaining and expanding market shares for their product.
Late capitalism can be seen as an ever- intensifying movement to turn everything into a commodity.
See USEFUL GUIDES TO THEORY in Theory - what is it?
To Analysing radio drama
To Radio Drama Theory Lesson
Plan
|
|
